Harvey Norman / Domayne not very australian

Harvey Norman quoted as saying, he is an enviromentalist. =))

A campaign to protect Australia’s native forests has Harvey Norman in its sights, accusing the furniture giant of profiteering from the destruction of Australia’s declining forests.

In its latest bid to stop the logging and processing of native timber, a group calling itself Markets for Change is pursuing Harvey Norman and other big furniture retailers.

In a 60-second ad, the group accuses Harvey Norman of driving the clearance of Australia’s native forests and puts pressure on the retailer to play a more responsible role.

“We want to clearly communicate to Harvey Norman that this kind of business operation simply isn’t acceptable, so actually they have to play their part in actually helping solve this problem and actually become part of the solution,” Markets for Change CEO Tim Birch said.

Markets for Change has spent the past year following what it calls the “chain of custody”.

It has tracked timber that has been logged from native forests in Australia to China where it was processed into furniture and shipped back to Australia for its final sale.

Mr Birch admits Harvey Norman is not doing anything illegal, but he says the campaign is about getting Harvey Norman to look at another alternative of sourcing timber from elsewhere, like plantation.

“I think we really have to [look at] the situation where ongoing destruction of native forests simply has to be ruled out,” he said.

But the businessman behind the furniture giant, Gerry Harvey, says the campaign is unfair.

He says Harvey Norman is an easy target and he is doing his best to take a responsible role in the Australian market.

“I’m an environmentalist too. You know, I’m trying my best to use recycled timber or timber from plantations and not old forests,” he said.

“But every now and again something will slip through and I’ll be caught using timber from old forests, but it well could be timber that the Government in fact has told saw millers that they can actually take it. They’ve got a certificate to take it.

“So it’s a little bit dicey sometimes.”

Mr Harvey says he is disappointed the group is suggesting Harvey Norman is being complicit in ongoing destruction of Australia’s native forests.

“I’m disappointed because we’re trying so hard to change and also to keep an industry going in Australia that’s battling really hard because it’s competing with mostly Asian companies in China and it’s just very difficult for them to survive,” he said.

“And without our help they just can’t survive so it’s very important that we support the Australian manufacturing industry.”

http://www.abc.net.au/news/stories/2011/07/04/3260106.htm

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