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July 21st, 2012 
FAKE NEWS for the Zionist agenda - Former
marketing chief Michael Payne said organisers are ‘scoring an own goal’ over exclusivity rights - Run up to the Games has seen rigorous enforcement of branding rules with flower shops and cafes ordered to take down displays
- Games chief Lord Coe warned anyone wearing a Pepsi t-shirt would be refused entry
By
Mark Duell and Stephen Wright
20:02 EST, 20 July 2012
|
09:00 EST, 21 July 2012
Former International Olympic Committee marketing chief Michael Payne
criticised the organising committee for ‘scoring an own goal’ over
exclusivity rights.
A leading Olympic brand expert last night hit out at the draconian clampdown on local shopkeepers and businesses using the Games logo.
Former International Olympic Committee marketing chief Michael Payne criticised the organising committee for ‘scoring an own goal’ over exclusivity rights.
He said that the over-zealous rules are ‘suffocating local street traders’, in the light of critics dubbing London 2012 the ‘Censorship Games’.
Mr Payne added that guidelines were
‘never intended to shut down the flower shop that put its flowers in
Olympic rings in the window’.
He
told the Independent: ‘The controls and protections have gone too far
when it is starting to suffocate local street traders and I don’t think
that is necessarily what the Olympic sponsors are looking for.
‘The public do get it. They do
understand that Coca-Cola has paid, Pepsi hasn’t, so Coca-Cola should be
entitled to provide the soft drinks. But what’s that got to do with a
flaming torch baguette in a café?’
Mr Payne was behind revolutionary sponsorship deals that he claims saved the Olympic Games from dying out in the 1980s.
Mr Payne’s comments were echoed by
London Mayor Boris Johnson, who warned against ‘insanity’ when it came
to policing usage of the five interlocking rings.
Mr Johnson told Sky News: ‘If you want to stick five doughnuts in your window and call them Olympic rings, then be my guest.’
It
came after Lord Coe hit out at the negative headlines which have dogged
the countdown to the Olympics, insisting organisers were on course to
deliver a successful Games.
Lord Coe, who is chairman of the
organising committee Locog, said people were ‘overwhelmingly very
positive’ about the Games, despite concerns over security, transport and
strict sponsorship rules.
Staying positive: Both Boris Johnson and Lord Coe have continued to talk up the positives of the Games and Boris echoed concerns saying blocking usage of the logo was insanity
Draconian: A florist in Stoke-on-Trent was ordered to take down this Olympic-themed window display after being warned she was breaching copyright laws
‘There
are things we have done really well,’ he insisted, referring to praise
he had received from athletes and the international media about the
facilities built for London 2012.
In an interview on Radio 4’s Today
programme yesterday, Lord Coe defended the Games organisers from claims
that there had been a heavy-handed approach to protecting sponsors’
rights.
Today presenter Evan Davis asked Lord Coe whether he would be allowed to turn up to an event in a Pepsi T-shirt.
Lord
Coes said: ‘No, you probably wouldn’t be walking in with a Pepsi
T-shirt because Coca-Cola are our sponsors and they have put millions of
pounds into this project but also millions of pounds into grassroots
sport. It is important to protect those sponsors.’
Hours after his interview on Today, Locog said Olympic ticket-holders would be ‘free to wear the clothing of their choice’ inside Games venues, despite his earlier comment.
BANNED: FLOWER DISPLAYS, BAGELS AND EVEN A GREASY SPOON CAFE ALL FALL FOUL OF THE LONDON 2012 BRANDING POLICE
Pride: The bagels were put up ahead of the Olympic torch relay, which will pass by at the weekend
The run up to the London Games has seen organisers coming down hard on anyone they deem to be breaching the strict brand protection rules.
Last week a cafe manager in Camberwell, south London was raided by ‘community wardens’ after he displayed five bagels in the style of the Olympics rings in his window.
Two ‘community wardens’ swooped on the House Cafe and Gallery, in Camberwell, within 20 minutes of manager David Adams putting up the display.
They claimed that putting the circular buns on show breached copyright rules.
One customer said: ‘They were being quite aggressive to David, ordering him to take them down immediately and threatening him with court and fines. They said there would be very serious consequences if he did not obey them.
‘It was just some bread hanging in a window, for goodness sake! When a few customers such as myself started telling them off for being silly, they began taking pictures of us on their camera, which I found sinister.’
In May a florist from Stoke-on-Trent was ordered to take down a tissue paper window display of the rings she had put up to mark the the Olympic torch relay due passing through her town.
Trading standards officials warned her that the rings constituted an ‘unauthorised use’ of the Olympic logo and left her at risk of being sued by Games organisers.
Lisa Cross, 33, said at the time: ‘The trading standards officers said they really loved the display, but told us we’d have to take it down or we could be sued.
‘We’ve only been running the shop for 16 months. I couldn’t fight it against them, they are a big organisation. I’m trying to grow my business, not ruin it.’
‘I had no idea I was breaking any rules. I just wanted to support Team GB and the Olympics.’
A spokesman for Games organiser Locog said: ‘Wherever Locog or trading standards officers see unauthorised use of the word “Olympics” or registered trademarks, we will take the time to explain to the business owner why they cannot do that.’
He added: ‘In general we will pursue a course of education, rather than litigation.
Last year Kamel Kichane, manager of Cafe Olympic in Stratford was forced to change the name of his business to Cafe Lympic after being warned he could face legal action over the use of the word.
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coe and his cronies have shown they are masters of slease and little else. they are a national disgrace and are a total anathema to the spirit of the olympic games
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Michael Payne clearly had no idea of the small-minded jobsworths dictating what we can and can’t do. Too late now mate, the die is cast. You wrote the rules after all and the slimy Seb Coe was happy to grovel at the sponsors’ feet.
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Ordinary people who get into the spirit of the games should never have this sort of issue. Restricting use of the Olympics symbols should be clearly defined and it shouldn’t extend to effectively bunting and getting into the swing of things. Sheeze, talk about raining on peoples parades, what a bitter taste we are paying for. If they had a clue they’d be having prizes etc for people doing these sorts of things. The doughnuts in the window was genius!
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“Mr Payne was behind revolutionary sponsorship deals that he claims saved the Olympic Games from dying out in the 1980s”.. They should have been allowed to die as they are now only about sponsors raking in cash, not sport.
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There’s a big difference between “scoring an own goal” and presiding over a national disgrace and a total farce…
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Am I going to have to throw out my Pepsi themed wardrobe?
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The sooner this farce is over, the better!
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i had presumed that the olympic rings was a communial logo that we all have the right to use as we are all part of it. its like saying i cant use the word british or brittania or europian or £ or the $ or the euro one that isnt on my keyboard…. its in the dictionary under O. its on wikipedia as ‘The Olympic Games (French: les Jeux olympiques, JO)’ and the rings logo is sat there on their site… its an event thats been going on for years. how can they take it back from us and say its their word or their logo. yes they can keep that silly thing that they made up and paid a fortune for thats on our stamps at the moment but the circles are not theirs they are in the public demain and they are ours. all 200 countrys that compete. they dont belong to corperate sponsors. i am disgusted and disapointed that coe and co think its ok to stop local businesses cashing in on this event they sold us as being ‘great for the area and great for great britain in general. excuse me but exactly who?
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The tax payer has put more into these games than all the sponsers put together, so who should make any profit??.
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and who paid for the building etc.. tax payer and local business via their taxes, and they have been told they are not allowed too. This British games is one of the worse in history, its all about money greed, and not what the games should be about.
People should vote with there feet and not go, they sold off the village for one third of the price it cost the tax tax payer to build, it was sold off too investors who will be putting them on the market and will make an estimated 2 billion from them, while the tax payer lose 1 billion. these homes could have gone to working people of thsi country.
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