Presidential Election Campaigns Market to Voters Through Social Media

Susanne Posel
Occupy Corporatism
April 25, 2012

 

 

 

Campaigns for Romney and Obama on social media sites are tracking users that “like” them, extracting detailed personal data and using that information to better target voters.

The National Review has noted that these campaigns for presidential election are closely watching their followers on Facebook, Twitter, Google+, and other social media sites.

In Obama’s 2008 campaign, he set records in his use of social media sites. His digital “feelers” were quickly monitoring the reactions of the public to their posts. Ryan David, adviser to the Obama campaign through Blue State Digital, stated that election campaigns “have to be nimble. They have to be listening as much as they’re broadcasting.”

However, just like an advertising firm analysis the responses of their campaign ideas, so are the presidential candidates using social media sites as a way to intrude on the private thoughts of the public to better coerce them into siding for their campaign.

Social media sites are vital to election campaigns because of their well-spring of knowledge about their audience. As real time political tools, they are priceless. However, the intrusion into the private lives of American citizens for the sake of gaining numbers in the polls is crossing a moral line, to say the least.

“The question is, are the swing voters influence-able by social media? And how much does it cost to influence them? ” said Peter Pasi, executive vice president at Emotive LLC and an adviser to Sen. Rick Santorum’s campaign.

A campaign’s biggest chance at collecting massive amounts of data on unsuspecting Americans may be through its website and apps.

Barackobama.com collects ‘passive’ data, like the IP addresses of computers that access the site and the location of mobile devices that interact with the campaign’s mobile app.

This means the Obama campaign can pin-point their supports with stunning accuracy. However useful this tool and social media sites are, they ultimately become places that prey on unsuspecting Americans and strive to manipulate their decisions through social coercion.

This further negates the idea of the electoral process our country as built upon.

If a voter can be marketed to successfully, what happens to their freedom of choice?

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