States Crack Down on Drunk Drivers This Holiday Season

WEDNESDAY, Dec. 28 (HealthDay News) — State highway safety offices are
setting up sobriety checkpoints and beefing up road patrols through
Monday, Jan. 2, in an effort to target drunk driving.

Member agencies of the Governors Highway Safety Association are teaming
up with local police forces to identify more drivers under the influence
of alcohol.

“Any person who considers drinking and driving should know that police
are out in full force watching for them. The time for warnings has long
passed. If you drive drunk this holiday season, there will be
consequences,” said GHSA Executive Director Barbara Harsha in an
association news release.

Drunk drivers claimed 415 lives in the second half of December 2010
alone, according to the release. New Year’s Day is among the five
deadliest days on U.S. roads, according to the Insurance Institute for
Highway Safety.

This year, states are also using paid ad campaigns to create awareness
about the dangers and consequences of drunk driving.

In California, the Office of Traffic Safety’s awareness campaign is
centered around the message, “RUOK?” Their response: “If you have to ask
if someone is okay to drive, then you already know the answer.” The
campaign also uses social media sites, such as Facebook and Twitter, to
get the word out.

In their “One Team” concept, Idaho highway safety officials are teaming
up with nearby states — Washington, Oregon and Montana — to pool
resources and coordinate enforcement efforts to ensure that even the rural
areas in those states are safe from drunk drivers.

Nebraska is working with the U.S. Postal Service to display “Drive
Sober or Get Pulled Over” posters on Postal Service vehicles in the Omaha
metropolitan area.

Meanwhile, Utah’s Highway Safety Office is staging a drunk driving
crash at a Christmas tree lot under the banner, “Remember, drunk driving
and the holidays don’t mix.”

More information

The U.S. Centers for Disease Control and Prevention provides more
information on drinking and driving.

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