By
Mail On Sunday Reporter
20:01 EST, 24 March 2012
|
20:01 EST, 24 March 2012
Groceries are shrinking while the cost stays the same – meaning shoppers face hidden price rises, a report has found.
Consumer watchdog Which? says there are now two fewer nappies in a pack of Pampers Baby Dry Maxi.
Jars of Loyd Grossman Balti Curry Sauce have shrunk from 425g to 350g and tubs of Dairylea Cheese Spread are now 40g lighter.
Loyd GrossmanTikka Misala Curry Sauce, similar to the Balti Sauce that has shrunk. Right. A slice of Dairylea cheese spread which has also shrunk in size
But the prices of products are the same – or higher – than they were.
Which? claims companies fear sales will slump if they hit cash-strapped consumers with price hikes, so they give less for the same money instead.
A Which? spokesman said: ‘If the carrier bags full of your weekly shopping feel lighter, but the total on the receipt seems as high as ever, it’s not your imagination.’
When Which? asked the manufacturers why their goods were shrinking, most said it was to keep prices down in the face of rising costs.
But Heinz said its larger cans of Farmers’ Market soup were inconvenient for lunch and that it had added more vegetables as well as reducing the size of the tin.
Meanwhile Nestle said the size of a box of Cheerios Crunchers had changed because a change in the cereal’s formulation meant they didn’t fit into the original packaging properly.
The Which? spokesman added: ‘Manufacturers often told us that supermarkets dictate the final price. But when we asked manufacturers whether they had dropped the recommended retail or wholesale price, those that answered said they hadn’t.
‘We think shrinking products can be an underhand way of raising prices. We want unit pricing (the price by weight or volume) to be consistent and clear so that it’s easy to compare prices and tell if you’re getting less for your money.’
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Its always been the same – its the amount of shrinkage that is growing.
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They could make some savings by removing the label from that ‘Loyd Gross-man’ jar of curry-vom. Just the sight of his hideous mug would put me off my food for a week!
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Milky Bars used to be 12p and about 5 inches long. Now they’re 30p and the length of my thumb. Now THAT is depressing.
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I tried to compare teabags. Some were in grams some were in other measurements some were number of bags. I gave up.
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It is not just food that is shrinking, Laminating pouches from a certain pound shop used to contain 12 pouches, this was reduced to 11 and now it has been reduced even further to 10 but the price has stayed the same.This is happening with lots of products. Someone is making a lot of money out of the end user.
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