A 7th advertiser pulls out of Limbaugh’s show

NEW YORK (AP) — A flower company is the 7th advertiser to pull its ads from conservative talk show host Rush Limbaugh‘s radio program in the wake of comments he made about a law student who testified about birth control policy.

ProFlowers said Sunday on its Facebook page that it has suspended advertising on Limbaugh’s program because his comments about Georgetown University student Sandra Fluke “went beyond political discourse to a personal attack and do not reflect our values as a company.”

The six other advertisers that have pulled ads from his show are mortgage lender Quicken Loans, mattress retailers Sleep Train and Sleep Number, software maker Citrix Systems Inc., online data backup service provider Carbonite and online legal document services company LegalZoom.

ProFlowers had said on Twitter that posts it received about Limbaugh’s remarks affected its advertising strategy.

Limbaugh called the 30-year-old Fluke a “slut” and “prostitute” last week after she testified to congressional Democrats in support of national health care policies that would compel employers and other organizations, including her university, to offer group health insurance that covers birth control for women.

He apologized to Fluke on Saturday after being criticized by Republican and Democratic politicians and after several advertisers left the show.

Clear Channel’s Premiere Radio Networks Inc. hosts Limbaugh’s national radio show.

A Clear Channel representative did not respond to calls and email messages asking for comment on Sunday.

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