Colosseum restoration project gets go-ahead

The restoration also provides for the construction of a tourist service centre
outside the monument, while the third phase includes restoration of the
internal area and a more comprehensive restoration of the underground cells
or hypogeum beneath the arena.

Mr Ornaghi said on Tuesday that the initiative could become a model for the
protection of Italy’s other cultural sites.

“This is not only in the interests of Rome and Italy, but this is a
symbol of how Rome presents itself to the world,” Mr Ornaghi said.

Under the contract Tod’s has the rights to use the Colosseum’s logo for 15
years and to put its own brand on tickets bought by the six million tourists
who pay to see the monument each year.

Mr Della Valle on Tuesday insisted that it had no intention of covering the
exterior of the monument with large advertising hoardings and said the
funding was essential to protect Italy’s cultural assets in the future.

“I am under the impression that if we better utilise the beauty that we
have, the quality of life, and the government network we will have a better
chance for development and employment,” Mr Della Valle said.

Mariarosaria Barbera, Rome’s Superintendent for Archaeology, said a potential
new legal challenge to the project by the consumer organisation Codacons
would have no legal grounds and would not delay the project.

Codacons has questioned the legitimacy of the private sponsorship deal and
what it calls a lack of transparency in the bidding process.

In early July a Rome regional court deemed the consumer group’s legal claim
inadmissible and last week Italy’s Authority for Public Works Tenders
appeared to remove the last legal hurdle.

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