Dentist’s claim to cure cancer ‘deceptive’

A former dentist who claimed he could cure cancer at his complementary medicine clinic has misled and deceived consumers, the Victorian Court of Appeal has found.

Noel Rodney Campbell is the sole director of Operation Smile and its Hope Clinic, which describes itself as a complementary medicine centre specialising in the treatment of cancer.

On its website, the clinic claimed to successfully treat several diseases, including herpes and HIV, the court heard.

Its cancer treatment used mind/body therapies such as meditation and counselling, metabolic support in the form of organic foods, vitamins, Chinese herbs and shitake mushrooms, and treatments such as ozone therapy and photo-dynamic therapy.

The clinic was referred to Consumer Affairs Victoria in 2010 after the Health Services Commission concluded the treatments were either unproven or of no benefit.

The commission said treatments involving “bowel and vaginal insufflation” and the use of enemas were “seemingly ridiculous and particularly undignified”.

Consumer Affairs Victoria took the company to the Supreme Court, alleging its statements were falsely representing its procedures as effective in treating cancer and having scientific support.

But the court found that while Operation Smile did not have the support of conventional science, its statements were not misleading or deceptive.

Justice Tony Pagone determined that readers of the clinic’s statements would understand them as mere expressions of opinion and as claiming no support from conventional medicine or science.

The Court of Appeal disagreed on Friday.

Chief Justice Marilyn Warren and justices Geoffrey Nettle and Anthony Cavanough found the company’s statements that treatments could cure, reverse, stop or slow the progress of cancer were misleading or deceptive or likely to mislead or deceive.

It was also misleading or deceptive to represent that such treatments were evidence-based therapies, supported by published research findings or supported by generally accepted science, the court found.

“It is fanciful to suppose that a one-time dentist with a sometime interest in alternative medicine is better able to diagnose a patient’s cancer than a specialist oncologist,” Justice Nettle said.

Although he titles himself as Dr or Professor Campbell, the court heard he was found guilty by the Dental Practice Board of professional misconduct after providing grossly negligent dental treatment.

The board in Victoria refused to reregister Mr Campbell as a dentist in 2001, citing his character, but he appears to remain registered in NSW, the court heard.

He claims the title of “professor” on the basis he was appointed a “visiting professor” by a university in China.

Outside court, Mr Campbell denied ever claiming to cure cancer but said there was an improvement in 80 per cent of the thousands of patients he treated over 15 years.

He said he would continue to operate from his clinic at Glenroy because he strongly believed in what he did.

Mr Campbell was ordered to post a public notice of the court’s findings on the clinic’s website within 14 days.

You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Powered by WordPress | Designed by: Premium WordPress Themes | Thanks to Themes Gallery, Bromoney and Wordpress Themes