Facebook EnemyGraph App Might Do a Lot of Good

COMMENTARY | Just what the world needs right now, a little more hatred, right? One of the newest apps to be introduced on Facebook is explained on their own website enemygraph.com. While at first thought, the idea seems like just another potential tool for bullies and abusers, this could turn out to be a good thing in the long run.

If this latest app does lead to any reader being abused, Facebook offers users help in cases of abuse or harassment. But, it’s hard to deny we humans also sometimes connect based on hatred of people, things and concepts. This is what enemygraph is all about. Rather than letting users express what they like, this newest app lets people express what they hate and what they feel to be enemies. The more enemies, the higher they trend.

There is a market on Facebook to allow users the chance to name those people and things they identify as an enemy. For the king of social networks to only allow “likes” strikes some of us more cynical types as unrealistic. Life isn’t all about what we love. Sometimes life is about what and who we hate. We users deserve the chance to express those feelings too. Only so much of anyone’s psychological profile is defined by common causes and our “likes.” Another universe awaits discovery in seeing what we hate.

Advertisers can use this information. How many products and services are sold based upon not so much what makes us happy, but what we will not accept? While Mark Zuckerberg might feel this new app to be politically incorrect – whatever that means – I’m betting he’ll leave it up for his advertiser’s sakes.

According to his website, DeanTerry.com, the researcher leading the team which developed EnemyGraph tells us it was created primarily by students Bradley Griffith and Harrison Massey.

Flying in the face of Facebook’s philosophy, Terry is quoted as saying, “Most social networks attempt to connect people based on affinities: you like a certain band or film or sports team, I like them, therefore we should be friends. But people are also connected and motivated by things they dislike. Alliances are created, conversations are generated, friendships are stressed, stretched, and/or enhanced.”

He has a point. Here in the real world, many connections are made due to a common dislike of individuals or concepts. Hatred isn’t always destructive or negative, after all.

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