Musk: Tesla Is a Success, on Some Levels [VIDEO]

By its own measure, Telsa Motors has sold around 2,100 of its electric motor Telsa Roadsters. At $100,000 a pop, that’s probably a pretty decent haul.

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But is Tesla an automotive success? As cofounder and current CEO Elon Musk sees it, the answer is yes — on some levels.

Musk, who serves as CEO and Product Architect of Tesla Motors, told Mashable that Tesla was always designed to be a catalyst for the electric car industry. An industry that rose and fell in the late 1990’s only to rise up again in the last decade thanks, in part at least, to Musk’s efforts.

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“We needed to show that electric cars could be fast, attractive and long-range. We did that with roadster. That set a lot of things motion,” said Musk.

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Musk, who helped design the Tesla Roadster is obviously proud of his creation. The Tesla’s motor, which goes up to 4K RPM, is whisper quiet compared to its gear-based counterparts and sounds like “a land speeder from Star Wars,” said Musk.

The allure of that automobile inspired GM to build the Chevy Volt and Musk believes it also led Nissan to build the leaf. Of course, sky-rocketing energy prices may have had something to do with it, as well.

Being an inspiration is all well and good, but successful automobile manufactures have to sell cars, and to do so you have to price them attractively. We asked Musk about when Tesla would have more affordable options and he explained it’s all part of a three stage plan for success.

The Roadster was stage one. A $50K Sedan S, coming later this year, is stage two and then stage three will be electric motor models in the $25K range. However, Tesla may leapfrog to stage three sooner, thanks to work it’s doing with Toyota to deliver an all-electric Rav4 later this year.

Musk is excited about where the electric car industry is going, but he knows all too well that history can repeat itself. “Now what’s important is to continue the momentum,” said Musk. “We do not want ‘Who Killed the Electric Car Again?’ “

This story originally published on Mashable here.

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