A NEW DEAL: Cox Target Media Inc., the company that owns and distributes Valpak coupons to millions of U.S. homes by mail, is acquiring one of the biggest online coupon websites — Savings.com and its British-based sister site, Savoo.co.uk.
WHAT THIS MEANS: Cox says that in the future, customers that receive local deals in the Valpak coupon envelope will also get them from national brands. Eventually, the deals will also be available on a phone app and through other social media sites.
VALUE: The acquisition cost about $100 million.
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