In most manufacturing there is waste. Ends and pieces of plastic and wood are discarded and thrown away. Imagine a new material that sweeps up this waste, combines it, and makes something strong and smart and beautiful. The result is the Broom chair. It has a past life as industrial waste and a future as a chair in your life.
‘Imagine,’ says Philippe Starck, ‘there is a humble guy who takes a humble broom and starts to clean the workshop and with this dust of nothing, with this he makes new magic. That’s why we call it Broom.’
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