The £86m a year cost of Pregnancy Paranoia: Mothers-to-be to spend staggering £86 million a year on bizarre baby products they will NEVER use

  • 68% confessed to buying products they never used
  • Over a third admitted to spending £100 on unwanted items

By
Bianca London

05:49 EST, 3 July 2012

|

08:04 EST, 3 July 2012


A staggering 68% of mothers confessed to buying products they never used

A staggering 68% of mothers confessed to buying products they never used

From bizarre cravings to manic mood swings, pregnancy is not easy.

But
according to a new survey, there is a new symptom hitting mothers-to-be
nationwide, and it comes at a staggering cost of £86 million per year.

According to the research, new mothers in the grip of ‘pregnancy paranoia’ are spending a staggering £86m a year on weird and wonderful baby products, which never see the light of day or are barely used, as information overload makes them lose confidence in their own instincts.

The survey, carried out by Opinion Matters and announced by the new Cussons Mum Me range – reveals that relentless advice from the internet, competition from other mothers and huge pressures to be the ‘perfect mum’, is forcing new mothers to reach into their purse for answers instead of relying on the more cost-effective combination of gut instinct and common sense.

Around 68% of mothers confessed to buying products they never used and over a third admitted to spending £100 or more on unwanted or bizarre items for themselves and their baby. 

The research among 1,200 women also revealed that a quarter bought these products because the internet described them as ‘must haves’, 24% because other parents said they were ‘essential’ and 17% admitted to doing so because of the sheer pressure they felt to be the ‘perfect mum’.

The study also found that pointless products such as a breast feeding bra for dad and fake hands to put in the cot to make baby feel as if they are being held are being purchased in preparation for their new arrival.

On average eight baby books are read by mothers-to-be, but 26% admit they can’t even remember most of the advice given.

Mums are given advice from a head spinning 22 different sources including their own mothers, friends, midwives, other mums-to-be at antenatal groups, TV programmes and the internet – yet 66% say the conflicting advice has left them confused.

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

And as for prams- invest in a baby sling and a backpack. You will loose weight and be close to baby. Introduce them to the world. We had 2 and never used a pram or buggy ever, both were walking at 9 months.

I had the idea that real cotton nappies would save the world. The reality was they did not work and the baby was constantly wet and sore- however they made excellent cleaning cloths. We are pressured by society and the glossy mags, And what works for one family may not work for another. In fact babies need to be clean and fed and loved and it doesn’t cost a fortune.

I had the idea that real cotton nappies would save the world. The reality was they did not work and the baby was constantly wet and sore- however they made excellent cleaning cloths. We are pressured by society and the glossy mags, And what works for one family may not work for another. In fact babies need to be clean and fed and loved and it doesn’t cost a fortune.

Our baby is due in September and like a lady below, the only new things we have are the car chair and mattresses. From car boot we got our Moses basket for £5 with the stand, mamas and pampas baby chair for £5 and bundles of baby clothes from Facebook groups kitted out for these things. On average the clothes and blankets we have work out to about 10p a peice and are from Next, baby gap, etc.
There’s no need to get in debt when having a baby.

It’s not necessary to bankrupt yourself when having a new baby, just do your research well in advance and keep your eye out for bargains. A pregnancy will always fall over summer or winter sales so that’s a good time to get bigger items and a lot of supermarkets do baby events which is great for wipes, nappies and other day to day essentials. If all else fails eBay is great and most of the baby bits are in really good condition.

me, Midlands, 03/07/2012 14:59
I found kiddicare terrible, after hearing so many people raving on about it I bought a fireguard from them, only for it to be delivered with parts missing, it took them 2 weeks to send through parts which were the wrong ones. It took a further 3 weeks for them to arrange picking up the fireguard and they were supposed to deliver another one, which they didn’t and then told me it wouldnt be back in stock for another 2 months. I gave up and got it delivered the next day from amazon for a better price.

People who spends loads on babies need to get themselves over to kiddicare.com. You can buy pushchairs for £180 that come with a free car seat and changing bag. No need to spend £500 on a pushchair these days!

They should spend money on clothes that fit properly! Namely tops that COVER the belly NOT clingy short tops with it all hanging out the bottom!! It’s really not a good look. Not sure why pregnant women think this is sexy, it really really isn’t!!!

We are due our first baby soon and the only things purchased new have been car seat and cot mattress. Everything else has been from eBay, Freecycle Carboots. We have a small house and we don’t have storage space for all of these things everyone tells you is a must have and we don’t have the money to spend on them. Lots of people tell me what I do and don’t need and every single one has admitted to me they would never buy everything second hand… well I spent 20p per vest and per sleepsuit whilst they spent on average £5.33 per sleepsuit ! who is the fool?

My first child was lavished with the gizmos and gimmicks, brand names and lotions and potions. With the second I was much wiser and spent a hell of a lot less and only bought what was actually needed. Comes from a touch of experience.

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