By
Mail On Sunday Reporter
18:56 EST, 30 June 2012
|
18:56 EST, 30 June 2012
Beach boast: More than half of Britons admitted to posting messages online to brag about their holiday
More than half of Britons abroad post messages on social media sites to brag about their holidays.
And the trend of social media boasting – known as ‘smoasting’ – sees 40 per cent of Britons logging on every day of their trip overseas to send message to friends.
According to the new study by T-Mobile, 51 per cent of holidaymakers post photos on Facebook and Twitter of themselves at famous foreign landmarks to show off to friends.
But 45 per cent of those question
said they would only tag themselves in a location if it is glamorous and
will make them look good.
According to the research, three in ten people
say they would deliberately write a boastful holiday status to make
people at home envious.
Six in ten defended their boasting, insisting that if
they are happy they have a right to shout about it online.
Half said it’s fine because ‘everyone else does it’, and four in ten
do it just because they think it’s amusing to wind other people up.
An astounding 15 per cent of
those polled admitted to boasting about their holiday online just to
target an ex-partner they wanted to make jealous.
According tot he research, the Northern Irish are the most likely
to ‘smoast’ whilst they are away, with 70 per cent admitting to posting status updates to brag about their trip.
Scots
and Londoners aren’t far behind, with 65 per cent admitting they had
used social media sites to let everyone know where they are.
Whereas people from East Anglia (74 per cent)
are most likely to get angry about other people’s Facebook and Twitter updates, with over
half saying it is because they are showing off.
But it’s not just regular people
where they are on holiday, A-listers and reality stars are not averse to
tweeting their holiday snaps.
The cast of The Only Way is Essex were found to be the most prolific braggers, closely followed by the cast of Made in Chelsea.
Rhianna, Tulisa and Victoria Beckham round off the top five social networking boasters when they are on their travels.
The envy factor: A surprising 15 per cent updated their status with exotic photos to make an ex-partner jealous
Psychologist Jo Hemmings said: ‘We’re not an especially boastful nation – we usually tend to play
down our achievements but social networking has enabled us to post
updates and photos about what we’re up to anywhere in the world.
‘Posting
updates on social networking sites, while we’re on holiday, is the
modern day version of sending a postcard – but of course is much more
fun, having a wider audience and a far greater reach.’
A
T-Mobile spokesperson said: ‘With the holiday season fast approaching,
more and more people will want to use social media whilst away on
holiday. As a result we have introduced the Internet and Broadband
Travel Boosters – this brand new system gives our customers the
unbeatable re-assurance that they will never pay more than they expect,
anywhere in the world for the use of any mobile data.’
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