By
Sean Poulter
18:01 EST, 27 June 2012
|
02:22 EST, 28 June 2012
Travel firms trying to tempt families with ‘hurry deals’ on holidays are in fact not offering the limited-time-only bargains they claim.
Companies selling holidays and cruises commonly use the tactic of promising fantastic savings on breaks in the sun, provided these are snapped up immediately.
Yet often these supposedly time- limited bargains are available for much longer than claimed, a study by Which? has found.
Deal watching: Princess Cruises ran a ‘dream cruise’ offer ‘only available for five days’ that was advertised again with better rates three-and-a half weeks later
In fact, travellers who are not taken in by the tactic can find the price of the holiday they are interested in may fall well below that of the supposed deal.
Which? found that in 43 per cent of adverts pushing short-term ‘hurry deals’, holidays were still available at the same or lower prices after the sale ended.
For example, a firm called Reader Offers promoted an Adventure Of The Seas cruise at a saving of £500 if it was booked before April 17. But the saving was still available nine days later.
Money saver: Travellers who ignore the time-limit tactic can often find the same holiday for a better price if they shop around
Another advert, for Warner Leisure Hotels, carried the promise ‘save up to 40 per cent on selected summer 2012 breaks’ but warned people to hurry and book by May 1.
Yet equivalent deals appeared ten days later, while five of the prices had gone down even further.
And in a separate example, Princess Cruises encouraged consumers to book a ‘dream cruise’ in an offer ‘only available for five days’. However, the firm started a six-day sale some three-and-a half weeks later that offered even better prices on the same cabins.
Richard Lloyd, executive director at Which?, said: ‘No one likes finding out that someone on the same holiday paid less for it. But it’s even worse if you bought your holiday in a rush because the ads told you the prices would be available only for a short time.’
Reader Offers said it constantly audits its marketing to ensure no one is misled, but promised ‘even more stringent checks’ in light of the Which? study.
Warner Leisure Hotels also said it would investigate the findings, adding: ‘It is certainly not our intention to confuse within our advertising.’
Princess Cruises said it would consider how future time-limited promotions are marketed.
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Anyone who books via a travel agent is foolish. Much better to DIY the hotel/villa and flights. Much cheaper usually. And easily done in 10m minutes or less. No profits for middlemen.
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57% are ONLY available during the stated time period, and the consumer won’t know which is which, so what exactly is this article telling us? That businesses are trying to increase sales? Wow, what a crazy thing for a business to do.
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That swimming pool on the cruise looks like a big iPad.
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How is this news?? DFS have been doing this for years. Different product same pitch!
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Thomson holidays show on their website on a lot of holidays that they are only one or two rooms left at a lot of hotels and when you get there it is only half full.
They also at time offer voucher codes for £30 if you book before a certain date only for after that date the price of the holiday drops below the price of the holiday with the voucher code.
Why they do not offer good honest pricing l do not know it appears that they are like a lot of other companies just trying to rip you off.At one time if you booked an holiday way in advance it was the cheapest way but now it is the opposite.
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Is this a surprise. Are people really that gullible. Oh come Which we all know is a marketing thing. Thanks for research now we know they are ripping us off too
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– Marion Henderson, Sydney, Australia, 28/6/2012 01:20 The article doesn’t say the ships are British, and while Carnival do own many cruise lines, PO, Cunard, Princess Cruises, to name but three, they are operated differently, PO is still run and operated from Southampton and if you search the web/PO web site you will see that all 7 PO ships will be in Southampton on 3 July for a Grand Event, first time ever all of the fleet can be see, together, to celebrate 175 years of PO
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This is not anything new by any means. This was happening back inthe 70´s too. Been going on for years all over the world.
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A holiday is worth whatever you are prepared to pay for it. How it is marketed and how easily you for the sales lies and hype is up to you.
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Many of the ‘ship’s’ are owned by Carnival – USA. These are not British ships as in the old day’s of the magical PO. “Canberra” was her flag ship in the 1960’s.
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