About.me’s iPhone App Launches With ‘Who’s Nearby’ Feature

The simple one-page profile platform About.me is now available on iPhones.

Since its 2010 launch and acquisition by AOL, around 1.5 million people have built a splash page, a collection of their social media handles. An About.me page consists of a background photo, as little as two or three lines of text and buttons linking to a person’s social networks.

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It’s a summary of who you are online that you can attach to email signatures, attach to Twitter and now view on your phone. The personal pages are short and sweet. The sleek interface packs a punch with its analytics system. Stats include views per month, clicks, links to you, average time spent on people and more.

Now, About.me iPhone app users can make pages on-the-go as well as connect with people on the street with the mobile app. The ‘Who’s Nearby’ feature — unique to the app — is something that will appeal to people watchers, co-founder Ryan Freitas told Mashable.

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“There is this ability to create an opportunity for discovery, to see the way people are literally around you in a geographical location and how they represented themselves creatively,” Freitas said. “They have done something interesting to show off who they are as a person.”

The app brings many pieces of the successful web platform to the iPhone. About.me creators say much of the website’s appeal lies in the ability for people to browse the directory, not limited to friends.

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“People enjoy the people-watching we provide,” Freitas said. “Not voyeurism, but about getting additional information about the people around you.”

Privacy consistently being a controversial topic with location-based apps, About.me requires users to opt-in to become visible on the network.

The app does more than finding businesses on the go, says Freitas. It’s about finding interesting people to follow on Twitter or cool websites to visit.

“With the app, it doesn’t always need to be about utility,” Freitas said. “It can be about something as simple as finding out interesting people around you who you haven’t met yet.”

About.me is now working on apps for iPad and Android market.

This story originally published on Mashable here.

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