What Are You Worth to Facebook? Val-You Calculator Knows

Exactly how much are you worth to Facebook, in terms of advertising dollars? A new quiz will help you find out.

Online privacy company Abine has a Val-You quiz that will determine your dollar value to Facebook. The quiz asks you where you live, how often you Like posts, play Zynga games and your plans for your presence on Facebook in the future.

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Kristina Kennedy, VP of Marketing at Abine, told Mashable that the purpose of the quiz is to raise awareness about the fact that Facebook uses your personal data to make a profit — and make quiz-takers question the security of that information.

“It’s really important that people become aware of how their information is used and collected online,” she said. “The Facebook IPO is making people more concerned about their privacy on Facebook.”

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The Val-You quiz launched Thursday night and will be available indefinitely. It’s part of a campaign Abine is running called “Go Private.”

Abine is also launching a product called PrivacyWatch, which alerts users when Facebook changes its privacy settings and provides advice from security experts regarding how to keep Facebook information private.

A couple thousand people have taken the quiz as of Friday; so far the average worth per person is about $50 to Facebook.

Expect to see a lower value if you don’t live in North America. “That ups your value because most of Facebook’s ad revenue comes from North American companies trying to reach North American consumers,” Kennedy said.

Curious how the information was collected? Here’s how Abine explains it: “The Facebook Val-You calculator relies on data from the Facebook S-1 Filing, independent financial and market research analysts, data from Facebook advertisers, as well as Abine’s internal modeling and estimates. It considers how an individual uses Facebook along with personal details in order to determine approximately how much revenue they may generate for Facebook this year.”

Facebook declined to comment.

Last year Facebook reported it made 85% of its revenue from advertising. And an eMarketer forecast estimated Facebook will pull in $5.1 billion in 2012 for ad sales revenue.

On Thursday, Facebook announced it would group its terms and privacy policies into one 7,000 word document, similar to what Google did in January, to make one comprehensive policy.

Another part of Abine’s privacy campaign: a flash mob next Tuesday, May 15, in San Francisco and New York City. Participants will walk single-file down major streets at 11 a.m. PT/EST, respectively, to raise awareness that “you’re always being followed.”

What are you worth to Facebook? Tell us your results in the comments.

This story originally published on Mashable here.

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