‘Squeezed middle is now 80% of us’: Millions facing hardship, warns supermarket chief

Sean Poulter
Daily Mail

September 23, 2011

The ‘squeezed middle’ has ballooned to 80 per cent of the population, the boss of Britain’s biggest supermarket warned yesterday.

Tesco UK chief executive Richard Brasher suggested millions are suffering hard times, struggling to put food on the table amid the biggest pressure on the cost of living for at least 60 years.

Increases in the cost of gas, electricity, food and petrol have massively outpaced those in pay and pensions.

Many householders, particularly pensioners, are rationing spending on food, heat and light.

As Mr Brasher revealed plans to cut prices which could trigger a supermarket war, he said: ‘We have heard a lot about the squeezed middle. I believe the squeezed middle is probably 80 per cent of the country.

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