Queensland Government plan for fast-food calorie counts to beat obesity

burger

It might taste good but diners might think twice when they see the calorie intake in their takeaway meal. Picture: Nicole Cleary
Source: HWT Image Library




FAST-FOOD chains will be forced to display the calorie count of every burger, fries and soft drink in the latest attack in the war against obesity.


New rules announced today will give customers the chance to weigh up the nutritional value of meals before ordering their meal over the counter – and whether their waistlines can handle the super-sized option.

The legislation being drafted by the Bligh Government means fast-food outlets must display the energy content of all items on their menus.

The scheme has targeted super-sized servings that can almost chew up the recommended daily energy intake in one meal.

Customers will be confronted with the daunting kilojoule content – the energy value of food – of items under new-look menu boards in a bid to drive them towards healthier meal choices.

Some meal deals contain more than half the average adult daily limit of 8700 kilojoules.

Kilojoule counts would be listed beside every item of sale, including meal deals.

The average daily kilojoule limit must also be displayed on menus.

The recommended average energy intake for a six-year-old is about 6700 kilojoules a day, and about 7600 kilojoules a day for a 10-year-old.

A Happy Meal at McDonald’s can contain up to 2800kj.

It is expected the law will apply to fast-food and snack food chains with more than 20 outlets in the state, or 50 outlets nationally.

Health Minister Geoff Wilson said it was about helping people eat healthier, with obesity rates now as high as one in five Queenslanders.

“If current trends continue, it is expected that about two- thirds of Queensland adults will be overweight or obese by 2020,” he said.

Heart Foundation chief executive Cameron Prout said the move would help people make more informed choices.

“It is not just the usual suspects in terms of offering unhealthy meals,” he said.

“There are a lot of meals that people think are healthier but might be surprised when they see how many kilojoules are in them.”

The laws will be introduced early next year, but the Heart Foundation hopes the plan would gain support from both main parties in the case of an early election.

More than four million Australians buy from fast food outlets each day and many already feature some nutritional information.

Australian Medical Association Queensland president Dr Richard Kidd urged lawmakers to go even further by forcing fast-food chains to list items such as fat content on menu boards.

“The AMA along with a lot of other health groups is very concerned at the epidemic of obesity, particularly in our children, and we are now seeing Type 2 diabetes appearing in our children, which is just dreadful,” he said.

“It doesn’t matter what age you are, by the time you develop diabetes your risk of having a heart attack is the same as someone who has already had a heart attack and we are inflicting this on our children now.”

Childhood obesity expert Professor Geoff Cleghorn, from the University of Queensland, said the plan was a positive step forward in the battle of the bulge.

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