​U.S. fast-food chains ‘disproportionately’ targeting black youth – study

RT
(Photo Credit: reynermedia/Flickr)

(Photo Credit: reynermedia/Flickr)

The research has shown that fast-food chains located in predominantly black neighborhoods were about 67 percent more likely to use child-directed marketing – indoor display of kids’ meal toys – than those in white areas.

At the same time, it was discovered that fast-food outlets in rural areas were “40 percent more likely to use these tactics than those in urban areas.”

It appeared that fast-food chains were over 6 times more likely to use such child-directed marketing strategies than independent restaurants, said the Huffington Post citing the study.

The results of the study demonstrated that 20 percent of examined restaurants used one or more strategies aimed at children. The most popular was an indoor display of kids’ meal toys, followed by exterior ads with cartoon characters, as well as ads with kids’ meal toys.

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Source Article from http://www.intellihub.com/%E2%80%8Bu-s-fast-food-chains-disproportionately-targeting-black-youth-study/

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