23359



McDonald’s chain

After years of exceptional growth, U.S. restaurant giant, McDonald’s, hit a road block, reporting lower earnings.

McDonald’s Corp., the world’s largest chain restaurants by sales, reported third-quarter profit that fell 3.5 percent as sales growth in stores in the United States slowed.

Net income fell to $1.46 billion, or $1.43 per share, from $1.51 billion, or $1.45 a share, a year earlier, the company said today in a statement. Foreign currency exchange rate fluctuations reduced net income by 8 cents per share in the third quarter. Analysts projected $1.47, the average of 26 estimates.

CEO Don Thompson, who took office in July, has tried to make Americans aware of their budget with a new extra-value menu. Sales at U.S. stores open at least 13 months rose 1.2 percent in the

quarter, marking the slowest growth in 11 quarters. Analysts projected an increase of 1.7


percent, according to 21 estimates.

“Increased competition between the United States fast food restaurants leaves McDonald’s less room for marketing mistakes,” wrote David Palmer, analyst at UBS Securities LLC who advises buying the shares, in a note before the earnings report. “The decline in dollar-menu marketing and lack of new innovation left the company vulnerable to increased coupons and innovation of its main competitors.”
The shares fell in New York on Friday. McDonald’s fell 7.4 percent so far this year.


 

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