Britain: Face-Scanning Screens That Can Determine Your Age and Gender






Britain: Face-Scanning Screens That Can Determine Your Age and Gender


November 5th, 2013

Via: Vice:

Next time you absent-mindedly watch the ads as you’re waiting to pay for a tank of gas, they might be watching you back.

Digital advertising company Amscreen (a division of Alan Sugar’s Amshold) has announced a deal with British supermarket giant Tesco to roll out its OptimEyes technology across their 450 petrol forecourts. Screens near the pump will have a built-in camera with facial detection to measure how many people are viewing, and to determine their gender and age range based on visual features. In a press release, Amscreen claims the tech will “help to deliver more measurable campaigns for advertisers, as well as more relevant on screen content for the Tesco customer.�















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One Response to “Britain: Face-Scanning Screens That Can Determine Your Age and Gender”



  1. pookie Says:


    Now, there’s a market … InstaFace. Pookie strolls to her clothes closet and wonders what face to plop on today. Charlotte Bronte? Thomas Hardy? Ludwig von Mises? Pinky or The Brain?




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