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February 14th, 2012 
FAKE NEWS for the Zionist agenda The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Name: Parse.ly Dash
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Quick Pitch: Parse.ly Dash puts online publishers in the driver’s seat by showing them how their content is reaching readers and being shared.
Genius Idea: Looking into the future of online trends by analyzing billions of page views across millions of URLs, pointing publishers to what will trend on the Internet.
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Pop your website’s content into Parse.ly Dash and what will come out the other side is a magical analytics report telling you what to write next.
Parse.ly is a New York-based startup created in 2009. Dash, their flagship product, was launched in January to the open arms of the web’s biggest publishers, including The Atlantic, Apartment Therapy and U.S. News World Report.
Dash has now processed 4 billion page views to date — about 700 million per month.
As content moves to the web, Dash creators say there is a need for big publishers to know specifics about the content produced. While basic one-size-fits-all analytics tools only consider page views, Dash looks within the text. It scours the Internet to show publishers what is happening across the web — the top searches, trending keywords and best topics to write about next.
“It shows how users are resonating with different articles,” Sachin Kadmar, the CEO and co-founder of Parse.ly told Mashable.
“A lot of the data only becomes valuable when you can wrap your head around it,”Kadmar said. “When a publisher is getting 100,000 views a day, hundreds of people contributing and pushing thousands of articles a week, Dash becomes an important tool.”
The tool delivers real-time results that look at pageviews and tell publishers who their best author is, why one section is doing better than another and what topics are driving the most traffic to your site. Editors can filter results by topics, ranking, authors and see web-wide trends.
Dash also shows how traffic to each post has changed over a couple hours — where it reached it’s peak, where it’s being promoted and more.
The company, which has eight full-time employees, has built Dash to be a completely customizable experience. Dash presents everything neatly packaged on an beautiful interface. We had no trouble maneuvering around the website.
SEE ALSO: Content vs. Community: How Online Publishers Can Nurture BothCurrent pricing plans go from $499 a month and up depending on number of users, new posts published and features. There is a 30-day free trial available.
“We are really in the game to empower publishers and digital media,” Kadmar said. “We try to tie [pricing] directly with how publishers are doing.”
Image courtesy of Flickr, Thomas Hawk.
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
This story originally published on Mashable here.
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