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April 18th, 2012 
FAKE NEWS for the Zionist agenda Fans of auto brands have three times the average amount of friends than the average user, according to a new study by Facebook.
The social networking giant, eager to make its case to marketers, conducted a study of 15,938 Facebook users between December and March. The report found that the average fan of an auto brand has 433 friends, which is three times the amount of the typical user.
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Not surprisingly, 55% of car maker fans own a vehicle made by the brand and loyalty among fans is higher — 62% to 46% — than non-fans. Finally, 82% of fans are likely to recommend their vehicle to a friend vs. 69% of owners who are not fans.
Facebook introduced the study — the first of its kind — to try to convince auto brands to make more of an investment in the network. As Doug Frisbee, the head of automotive, global vertical marketing at Facebook, pointed out in a blog post on Tuesday, the fan bases of the 10 leading auto brands in the U.S. represent less than 5% of their owners on Facebook.
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SEE ALSO: Twitter Opening Detroit Office to Serve Auto ClientsFrisbee told Mashable that he wasn’t sure why auto brand fans had more friends than average, though one possibility is that fans tend to be more engaged in all facets of Facebook. Nor could Frisbee say whether being a fan makes a consumer more loyal and apt to recommend a brand to a friend or if people who are brand advocates tend to become fans.
The lack of data around the issue of Facebook fandom is the main reason Facebook undertook the study. “One of the questions I’ve received [from marketers] is ‘Why create connections with fans on Facebook?'” Frisbee says. “We conducted this study to see who their fans were and how they behaved.”
Facebook’s emphasis on brand pages comes with a pitch to run more paid advertising on the site, which, the company says, leads to greater overall engagement. For Facebook, which is planning to go public in a $5 billion IPO in May, getting more advertisers on board is crucial. The company reported $3.71 billion in revenues in 2011, mostly from advertising.
That, however, was less than the $4.27 billion that eMarketer had predicted.
Meanwhile, Facebook also had some encouraging news for brands in the wake of last month’s Timeline switchover. Two auto brands, Ram trucks and Ford Mustang, saw increases of 291% and 52.6%, respectively in their People Talking About stats, a key measure of engagement.
Why do you think people who “fan” auto brands have more friends? Let us know in the comments.
This story originally published on Mashable here.
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