As far as environmentally-oriented campaigns go, the drive to green schools makes for one of the easiest sells on the books. Green schools, after all, are healthier, energy efficient, and money-saving—who wouldn’t want to see their kids educated in a place like that? Given the powerful triple bottom line inherent in green schools, they mark an area where there’s great promise for expansion, even in a political moment in which any nod towards environmentalism is construed as toxic.
So, the USGBC’s Center for Green Schools (CGS) plans to launch a ‘Green Apple’ initiative to raise awareness of the already successful program. The plan is to create a Green Apple insignia that will grace the packaging of products from companies that support green schools. It will, as CGS Director Rachel Gutter explains, be something like the “pink ribbon” of green schools—companies can get good PR for supporting the effort, and the green schools program will get some extra revenue and a higher profile.
I spoke with Gutter at this year’s Climate, Mind and Behavior conference, and she explained how the program will work.
For more information on the Green Apple Day of Service mentioned in the interview, here’s the release from the Center for Green Schools.
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