Because a $2,400 smartphone just isn’t expensive enough for those with cash to burn, TAG Heuer came up with one that will sell for a coronary-inducing $3,700 when it’s released. The company that usually makes luxury timepieces crafted a device that’s bit more high-tech than your ordinary wristwatch, using a race car-inspired design.
The TAG Heuer Racer’s body is made of carbon fiber lined with titanium and a special grade of rubber to make it shockproof. Other than the fact that the device runs Android with a special customizable 3D skinor user interface, we know very little about it. For that kind of price, though, we’d expect to see it running Ice Cream Sandwich and sporting a super fast quad-core processor, as well as other top of the line features you can find in phones that cost a fraction of its price.
If you want to spend almost four grand on a smartphone for who knows what reason, head over to the nearest TAG Heuer boutique in July, and get yourself a flashy new toy.
This article was written by Mariella Moon and originally appeared on Tecca
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