New perfume product from fir trees to replace ‘whale barf’

“We’ve now discovered that a gene from balsam fir is much more efficient
at producing such natural compounds, which could make production of this
bio-product less expensive and more sustainable,” Mr Bohlmann said in a
statement.

The gene research, by Mr Bohlmann and his colleague Philipp Zerbe, was
published on Thursday in the Journal of Biological Chemistry.

Mr Bohlmann said the gene can now be introduced into yeast and grown on a
large scale to produce cis-abrienol.

Mr Bohlmann said he expects consumers will prefer the plant-based product to
ambergris. “If you ask people what they prefer, a component on their
skin from whale vomit, or resin from a fragrantly-smelling tree, they may
not say the first choice.”

The University of British Columbia will license a biotech company to
commercialise the product, he told AFP.

Source: agencies

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