SUNNYVALE, Calif. (AP) — Yahoo CEO Scott Thompson is counting on a newly created consumer commerce division to help the Internet company sell more online advertising as it tries to revive its revenue growth. The division will be run by Sam Shrauger, one of Thompson‘s former employees at the PayPal payment service, and Mollie Spilman, a Yahoo Inc. marketing executive reassigned to tackle the new challenge.
As Thompson shared his vision for Yahoo late Tuesday during the company’s first-quarter earnings conference call, an analyst sought more details about how the consumer commerce division will work.
QUESTION: Can you talk about some of the new strategies that Yahoo could embark on in the new commerce division, I guess different from what the company has been doing in the past?
ANSWER: First, I hesitate to call it new because we have a number of businesses that we’ve had for some time that we’re consolidating and moving into that business unit.
That said, we’re going to start with the core properties of auto, travel, shopping, etcetera, and our goal is to use the data, the traffic, the advertisers, and a “next generation” of experiences that we can build off those properties to more seamlessly connect what users are looking for with what advertisers are trying to sell to them. You will hear a lot more of the details on this from Sam and Mollie in the next 90 days in terms of what we plan to do.
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