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March 6th, 2012 
FAKE NEWS for the Zionist agenda The survey by consumer group ‘Which’ showed that 43 percent of consumers feel they can afford to live on their income, while 36 percent admitted to finding things difficult – twice the proportion who were struggling in 2006.
One in four said they have had to dip into their savings to buy food or other daily essentials, while 19 percent have gone into debt to do this, according to the survey.
A separate study by Scottish Widows found evidence of families subsidising less well-off members to the tune of almost £13,000 in recent years.
The ‘Which’ Consumers’ 2012 report found that more people are socialising at home instead of going to the pub, with 38 percent doing this as a result of the downturn.
‘Which’ referred to the financial crisis as the ‘3D Squeeze’ because it has affected income, life events and spending habits.
“Over half of UK consumers are not coping on their current incomes. Worryingly, one in five people told us they had gone into debt just to buy food and other essential goods”, said executive director Richard Lloyd.
“We know consumers are worried about rising food and energy prices. Our research also highlights significant changes being made to other buying decisions”, he added.
The ‘Which’ research surveyed 2,094 adults in November 2011 and also carried out in-depth interviews with 20 people.
It found that the recession has prompted 29 percent of people to look for bargains in second-hand shops or charity shops, and 29 percent to forgo their annual holiday.
Scottish Widows said family members had given or loaned an average of £12,846 to loved ones since the financial crisis began in 2008.
There is a tradition of relatively well-off older generations supporting adult offspring and grandchildren, but the insurer said this was changing.
Some 9 per cent of adults said they had given money to their parents in recent years to cover living expenses, with the average figure put at £5,900.
Scottish Widows said the scale of financial help needed to support family members in trouble was affecting how much individuals could build up their own savings, leaving them vulnerable.
A total of 5,086 people took part in the Scottish Widows study across the UK in January.
MOL/HE
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