Report: Apple Looking to Buy Israeli Map App Waze

Study shows Social-network GPS systems like the Israeli Waze help identify locations prone to traffic accidents and make driving safer. Photo: Wikimedia Commons.

Times of Israel – Apple is rumored to be looking into buying the Israeli satellite navigation application Waze, which has become a worldwide hit thanks to its melding of crowd sourcing and traffic mapping.

A possible offer stands at about $400-$500 million, industry insiders speculated — but the successful startup, which offers maps, driving directions and real-time traffic reports to mobile users, is estimated to be worth closer to $1 billion, according to the Calcalist financial newspaper.

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Source Article from http://www.algemeiner.com/2013/01/03/report-apple-looking-to-buy-israeli-map-app-waze/

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