Research and Markets: Survey of Corporate Use of Twitter and Other Microblogging Services

Research and Markets (http://www.researchandmarkets.com/research/93d3fcd9/survey_of_corporat)
has announced the addition of the “Survey
of Corporate Use of Twitter and Other Microblogging Services”

report to their offering.

This report looks closely at the microblogging practices of 100
companies in the USA, Canada, the UK and Australia. The 115 page study
gives detailed data on use of Twitter and other microblogging services
including spending on consultants, use of staff time, plans for
advertising spending and the breakdown of use between Twitter and all
other microblogging services. The report helps companies to answer
questions such as: how often do companies post? How many followers do
they have? Do they post to multiple services at once? How often do
they produce reports on how they appear on the microblogging sites? Do
they advertise on such sites or have any plans to? How do they view
the microblogging functions of Facebook and other sites that are not
exclusive microbloggers?

Key Topics Covered:

LIST OF TABLES

METHODOLOGY CHARACTERISTICS OF THE SAMPLE

THE QUESTIONNAIRE

SUMMARY OF MAIN FINDINGS

CHAPTER ONE: USE OF SOCIAL MEDIA IN MARKETING: MICROBLOGGING SITES

For more information visit http://www.researchandmarkets.com/research/93d3fcd9/survey_of_corporat

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