The heads of Australia’s sporting codes have lobbied the Prime Minister and senior government officials to protect their broadcasting rights following last week’s ruling to allow Optus to show sports events on mobile phones.
The Federal Court ruled Optus did not breach copyright law by broadcasting matches on free-to-air television delayed – by up to two minutes – through its mobile TV Now service.
Telstra has the exclusive online broadcast rights for both AFL and NRL.
Its latest online deal with the AFL for the 2012 to 2016 season cost the telco $153 million.
Media analysts have said the ruling makes multi-million dollar exclusive rights deals worthless.
AFL chief executive Andrew Demetriou, his NRL counterpart David Gallop, Cricket Australia boss James Sutherland, Tennis Australia chief executive Steve Woods and head of lobby group the Coalition of Major Professional and Participation Sports Malcolm Speed met the government on Tuesday.
They discussed the ramifications of the ruling and measures to protect their rights under the Copyright Act with Prime Minister Julia Gillard, Sports Minister Mark Arbib, Communications Minister Stephen Conroy and Attorney-General Nicola Roxon.
Mr Gallop said the sporting bodies had an urgent need for the government to introduce new laws to circumvent the court’s ruling.
“A relatively simple amendment to the Copyright Act will fix it,” he told ABC Television.
“We are talking about something that could seriously devalue our rights.”
He said both the government and the opposition were pretty receptive in their talks with the sporting groups.
“So we can get a bi-partisan result, we can get it quickly and we can get into our negotiation,” Mr Gallop said.
“I am hopeful we can get it done in a matter of weeks.”
The government was considering the issues raised by the sporting bodies, a spokesperson for Ms Roxon said.
“Important in the government’s considerations will be the rights of consumers and content producers, while also working to maintain a sustainable legal framework that accommodates the innovative digital environment,” the spokesperson said in a statement on Tuesday.
The ruling could seriously reduce the NRL’s next television deal as the code prepares to renegotiate its broadcasting rights.
Its current television deal ends at the end of 2012, with the NRL’s administrators, clubs and players all awaiting the new broadcasting rights arrangements for how much cash the code has for the following years.
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