With each new Apple product release, numerous tech pundits criticize it for being nearly identical to last year’s device. Such was the case with what Apple is calling simply “the new iPad,” the 2012 version of its iconic tablet.
Paul Thurrott, a Microsoft enthusiast blogger, called its improvements “evolutionary” and noted how it “looks identical to its predecessor,” but that “the usual group of lemmings is queuing up at a store” to buy it. Meanwhile, the New York Times’ David Pogue called it “A Polishing of the Old,” and noted that owners of last year’s iPad 2 (which Apple is continuing to sell, and has reduced in price to $399) “don’t have to feel quite as obsolete as usual.”
As it turns out, though, the third-generation iPad has managed to distinguish itself in three important ways, all of which are firsts for Apple.
First 9.7 inch Retina Display
The Retina Display is Apple’s trademarked term, used to refer to a screen with pixels so fine that they can’t be discerned by the unaided eye. It’s sort of like the HDTV of mobile device displays; it’s much sharper and clearer than any other kind of screen.
Right now, only Apple’s first-party apps have been fine-tuned to work with the new iPad’s Retina Display. Even apps that use plain text haven’t all had it sharpened to Retina Display quality yet; David Pogue reports that Amazon’s Kindle app hasn’t, and Instapaper developer Marco Arment reports that only iPad apps built with the latest version of Apple’s developer tools — released just last week — will use Retina Display graphics. Given Apple’s approval process, it may be a week or two before the apps you use get the update.
Until the new iPad was announced, the iPhone 4 and iPhone 4S were the only devices on the market with Retina Displays. The recently-announced Asus Transformer Pad Infinity has an extremely sharp, 1920 x 1200 display, but that’s still not as sharp as the iPad’s, and its release date has not been announced yet.
First 4G Apple device
Many were hoping the iPhone 4S would claim this title, but the new iPad has instead. And as John Gruber of Daring Fireball points out, it may also be the first device to get 8 hours of battery life on 4G; Android “superphones” with 4G wireless have notoriously short battery life.
First post-iPhone 4S Apple mobile device without Siri
That’s a bit of a mouthful, so let’s break it down. The iPhone 4S introduced Siri, Apple’s “intelligent assistant” that responds to questions you ask it in natural English. So far, though, Apple hasn’t brought Siri to any other device. When it was showing previews of Mountain Lion, the new version of its OS X operating system, there was no sign of Siri. The new iPad won’t have it either, even though it also runs iOS, the operating system that powers the iPhone 4S.
Apple may want to keep Siri as a feature for iPhone 4S owners. Alternately, it may be having trouble with Siri’s backend servers, which have been having trouble keeping up with some users’ requests. In fact, Apple has been targeted with a class action lawsuit over “misleading” advertising related to Siri.
Jared Spurbeck is an open-source software enthusiast, who uses an Android phone and an Ubuntu laptop PC. He has been writing about technology and electronics since 2008.
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