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March 5th, 2013 
David Schulberg the 3rd 
Coca Cola Amatil’s Facebook page.
Source: Supplied
ANGRY consumers are flooding social media with threats to boycott Coca Cola after the company’s court win yesterday to dismantle a Northern Territory recycling scheme.
The Federal Court yesterday ruled in favour of the beverage company after it argued the NT Government’s 10c deposit recycling scheme, introduced in January 2012 and similar to a scheme that has been running in South Australia since 1977, was costly and ineffective.
Coke had argued the extra 10 cents added to its products was unfair to consumers, despite the fee being refundable.
The soft drink company yesterday had to call police to break up a protest at its Sydney headquarters led by Clean Up Australia chairman Ian Kiernan and Greenpeace CEO David Ritter, but it’s having a harder time dealing with the angry mob online.
Hundreds of people have flooded the company’s Facebook page with furious messages and complaints, with many users pledging to never buy Coke products again.
One user posted a picture of a dead bird with a cut open stomach full of plastic waste, along with the message “Brought to you by Coca Cola”.
“Disgusted with your resistance to the NT recycling scheme. Have you never heard of corporate responsibility?” the user wrote.
“Bad move. Bad corporate citizenship. You’ve lost me as a customer for ALL your products,” wrote another, while one user commented: “My family believe in recycling so no more Coke products for us EVER AGAIN.”
The protest has also spilled over to Twitter, where users have been tweeting angry messages under the hashtag #CokeFail.
“Help stop @CocaCola trashing Australia #cokefail,” tweeted @RiaLettner.
“Don’t buy Coke. Shame. #cokefail” tweeted @Visivoz.
“Shame on Coca-Cola! NT loses right to continue cash for containers scheme! If you still drink Coke stop & boycott!” tweeted @DavidW2035.
Coca Cola Amatil has been conatcted for comment.
Coca Cola Amatil owns 48 beverage and food brands in Australia, including Mount Franklin, Fruit Box, Powerade, Goulburn Valley and SPC, and alcohol brands Jim Beam, Canadian Club and Maker’s Mark.
This picture, posted to Twitter by CleanUpAustralia, shows chairman Ian Kiernan confronted by police outside the headquaters of Coke yesterday. Picture: CleanUpAustralia/Twitter
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