YouTube may tune in to the online music world this year with its own streaming service.
(Screenshot by Lance Whitney/CNET)
The service would likely offer free music streaming paid for by ads, as well as an ad-free subscription option, according to Fortune magazine, which said that it was briefed by sources in the record industry and by an unnamed person at Google.
A YouTube representative told CNET that, “while we don’t comment on rumour or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we’re looking at that”.
YouTube’s streaming service would share at least one new feature reportedly coming to Google Play. Users of Google Play can currently buy, store and listen to their own tracks online. But both services will reportedly offer a subscription plan designed to add more benefits.
Record industry executives are still on the fence over the merits of a free ad-supported model versus an ad-free subscription, the sources told Fortune. More customers gravitate toward the free approach, but many have been quite willing to pay for subscriptions that block out ads and offer more features.
Of course, YouTube would compete against a host of other streaming-music sites, including Pandora, Spotify, Rdio, Muve Music and SoundCloud. All of those services have a big head start and a fair number of users already.
Spotify leads the pack with 5 million paid subscribers around the world, and a million in the US. Muve Music holds 1.4 million customers.
But YouTube’s audience is a lot bigger. More than 800 million different people visit the site each month, a lucrative landscape for music companies.
Via CNET.com
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