US election 2012: Mitt Romney in desperate battle to stabilise presidential campaign

Last night, a Rasmussen poll put Mr Gingrich on 41 per cent and Mr Romney on
32 Polls, while Insider Advantage, which has tended to overstate Mr
Gingrich’s support, placed the former Speaker on 34.4 per cent and the
former Massachusetts governor on 25.6 per cent.

In an indication of the seriousness of the threat from Mr Gingrich, the Romney
campaign moved to a full frontal attack on the pugnacious former Speaker,
who comprehensively upstaged their candidate in two television debates in
South Carolina last week.

Addressing a rally in Ormond Beach, Florida, on Sunday night, Mr Romney
delivered his most explicit attack on Mr Gingrich so far, focusing attention
on his House speakership from 1995 to 1999.

“At the end of four years it was proven that he was a failed leader and
he had to resign in disgrace,” Mr Romney said. “I don’t know
whether you knew that. He actually resigned after four years, in disgrace”.

In another aside, Mr Romney told reporters on Monday that Mr Gingrich was “highly
erratic” and had “gone from pillar to post almost like a pinball
machine”.

At the same time, Mr Romney stepped up the so-called ‘air war’, blasting the
Florida airwaves with adverts attacking Mr Gingrich.

The ad campaigns, which will cost USD $2.3m (£1.5m) a day according to data
from Smart Media, will bring the full force of the Romney fund-raising
machine to bear – a strategy which proved effective in neutralising Mr
Gingrich during the Iowa caucuses earlier this month.

The attacks also focused on Mr Gingrich’s consultancy role with the failed US
mortgage giant Freddie Mac for which he was paid $1.6 million (£1 million)
in fees, a potentially damaging point in Florida, a state which has been
hard hit by the slump in the US housing market.

Mr Gingrich was visibly unbowed, using free air time afforded by television
interviews to accuse Mr Romney of “deliberately saying things he knows
are false”, and deny that he lobbied for Freddie Mac and promising to
release details of his contract with them.

Despite Romney’s superior financial firepower and campaign machinery,
strategists warned the former Massachusetts governor must radically improve
his television debate performances this week after turning in two weak and
defensive performances in South Carolina.

As the candidates prepared for another crucial television debate last night,
all eyes were on Mr Romney to see whether the cool-headed private equity
manager, could find a way to register with voters’ hearts as well as their
heads.

“Romney badly needs to connect in the debates,” concluded Mr Luntz, “the
trouble is that he is the best-behaved candidate and it’s not in him to
attack. Romney doesn’t like to wield the knife, it’s not who he is.”

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